Looking to set up your own fitness business but not sure where to start? Or maybe you need a bit of business grounding to underline your existing idea-filled enterprise? This course focuses on the building blocks of business thinking to help shape your understanding of the fundamental principles of operating a business.
Covering four topics, this course brings real-life practical context to commercial theory. Long-standing business theories have been given a new lease of life with simple-to-understand models, concepts and resources that focus on applying business practice rather than simply imparting commercial principles. The models and resources here are used in the working commercial world and are practical and easy to use.
Suggested Pre-requisite:
- CIMSPA: L2 Gym / Group Ex
Aims and objectives of course:
- Gain the knowledge, skills and confidence to make better decisions in the set-up phase of business.
- Understand vision, the marketing process, the client life cycle and cash flow forecasting.
- Understand how to work through commercial theories to set up a new business.
- Apply the theories discussed to create a business summary document with clear information and action plans.
Author Bio
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Dave Christophi
With a strong commercial background in helping companies achieve significant growth phases, through to buy out, strategic development and budget planning, Dave Christophi is a senior board executive with over 30 years’ experience in operational proficiency.
The Co-founder and Executive Director of ‘Your Guardian’ and ‘The BodyMapper’, Dave has a wealth of front-line exposure at the helm of vocational training institutes within the Active Leisure sector, supporting Start-ups and SMEs to achieve success and drive engagement through innovative education.
Initially serving 14 years in the RAF before embarking on a career within Education Management, Dave has helped to prepare and steer two private UK Training Providers through successful acquisitions, totalling over £33,000,000, as well as a career in Australia for Next Gen Health & Lifestyle Clubs.
A keen sportsman and family man, Dave’s love of sport, operational background, and sheer desire to help others succeed, has also led him to roles as Non-Executive Director on the board of England Touch Association, Committee Secretary for the RAF Servicing Commando & Tactical Supply Wing Association and Champion within Koi Sports CIC international ‘Power of 5’.
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Paul Dorkings
Working in the Active Leisure Sector since 2002, Paul Dorkings has filled various roles from Sales Consultant to Managing Director, with a track record of success, guiding 2 companies through successful acquisitions totalling over £33 million.
With a passion for the active leisure sector and the vocational education markets Paul also works as a Non-Executive Director and Senior Exec Member for companies both in the UK and the US.
As the Co-founder of ‘Your Guardian’, Paul has supported a number of startups, SME’s and larger organisations with their overall business practise, however predominantly focusing on frontline sales and marketing strategy.
