This course aims to help fitness professionals and entrepreneurs stand out from the crowd, both on and offline. It will give you the tools you need to help you tell the world about your product, service, and know who it is you are selling to. The course will take you through the steps you need to create a marketing plan, and then build marketing pillars that will form the foundation of a solid marketing strategy.
By the end of the course, you will have defined your brand's identity, created a tone of voice, a USP, an elevator pitch, as well as a logo, business name, website, and social media presence. The course also gives students an understanding of the basics in content marketing and PR, and gives an overview of trends to watch in this ever-changing marketplace. Upon completion, you will have everything in place for your brand, your business and your services to Get Known!
You will learn:
- How to create your brand’s visual identity, logo, USP, etc.
- To understand PR and how to leverage your brand
- How to plan and execute marketing and social media campaigns
- How to create top-line financial goals and allocate marketing spend
- How to engage with the right client for your business
- To gain an understanding of digital trends to watch out for
What you will need:
- Large sheet of paper
- Pritt stick
Fiona Bugler is a fitness specialist with a background in journalism, PR and marketing. She is also a PT, group X instructor, and a running coach.
In 2012, Fiona co-founded the Fitness Writers' Association and began working with fitness brands as a content marketing and social media consultant. Now she works with individuals and brands, and offers a one-to-one coaching service for those who want to get their story and brand known. She’s the creator of the online community endurancewomen.com which celebrates ordinary women being extraordinary, and shares stories, blogs, and training tips.