Work through the five elements of this course to land with a working business plan specific to your business. The Business Acumen Planning and Skills course helps bring real-life practical context to commercial theory, making complexity of business simple to understand so you can apply it effectively.
Long-standing business theories have been given a new lease of life with simple-to-understand models, concepts and resources that focus on applying business practice rather than simply imparting commercial principles. In the course we discuss vision, the marketing process, clients, products and services, financial consideration, and promotion and sales. The models and resources shown here are being used in the working commercial world and can be revisited at any stage of the business lifecycle.
Suggested Pre-requisite:
None
Aims and objectives of course:
- Gain the knowledge, skills and confidence to make better decisions in the set-up phase of business.
- Understand how to work through commercial theories to aid in setting up a new business.
- Apply theories to create a business summary document with clear information and action plans.
- Gain ‘done for you’ financial models that aid learning outcomes and support future business operations.
- Gain an understanding of how to create a promotional plan that is clearly linked to the overarching commercial plan.
Author Bio
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Dave Christophi
With a strong commercial background in helping companies achieve significant growth phases, through to buy out, strategic development and budget planning, Dave Christophi is a senior board executive with over 30 years’ experience in operational proficiency.
The Co-founder and Executive Director of ‘Your Guardian’ and ‘The BodyMapper’, Dave has a wealth of front-line exposure at the helm of vocational training institutes within the Active Leisure sector, supporting Start-ups and SMEs to achieve success and drive engagement through innovative education.
Initially serving 14 years in the RAF before embarking on a career within Education Management, Dave has helped to prepare and steer two private UK Training Providers through successful acquisitions, totalling over £33,000,000, as well as a career in Australia for Next Gen Health & Lifestyle Clubs.
A keen sportsman and family man, Dave’s love of sport, operational background, and sheer desire to help others succeed, has also led him to roles as Non-Executive Director on the board of England Touch Association, Committee Secretary for the RAF Servicing Commando & Tactical Supply Wing Association and Champion within Koi Sports CIC international ‘Power of 5’.
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Paul Dorkings
Working in the Active Leisure Sector since 2002, Paul Dorkings has filled various roles from Sales Consultant to Managing Director, with a track record of success, guiding 2 companies through successful acquisitions totalling over £33 million.
With a passion for the active leisure sector and the vocational education markets Paul also works as a Non-Executive Director and Senior Exec Member for companies both in the UK and the US.
As the Co-founder of ‘Your Guardian’, Paul has supported a number of startups, SME’s and larger organisations with their overall business practise, however predominantly focusing on frontline sales and marketing strategy.
