Course Description
In no time at all you can explore some fundamental marketing topics for your business in this bite-sized course. Learn the Strategic Gap Model and use it as a prime tool for business decision making. We’ll look at the three elements of this model – diagnosis, prognosis and vision – and how to use it for maximum impact in your business.
Suggested Pre-requisite:
None
Aims and Objectives
- Gain the knowledge and confidence to consider elements of a marketing plan.
- Implement strategic thinking prior to formulating an action plan.
Author Bio
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Dave Christophi
With a strong commercial background in helping companies achieve significant growth phases, through to buy out, strategic development and budget planning, Dave Christophi is a senior board executive with over 30 years’ experience in operational proficiency.
The Co-founder and Executive Director of ‘Your Guardian’ and ‘The BodyMapper’, Dave has a wealth of front-line exposure at the helm of vocational training institutes within the Active Leisure sector, supporting Start-ups and SMEs to achieve success and drive engagement through innovative education.
Initially serving 14 years in the RAF before embarking on a career within Education Management, Dave has helped to prepare and steer two private UK Training Providers through successful acquisitions, totalling over £33,000,000, as well as a career in Australia for Next Gen Health & Lifestyle Clubs.
A keen sportsman and family man, Dave’s love of sport, operational background, and sheer desire to help others succeed, has also led him to roles as Non-Executive Director on the board of England Touch Association, Committee Secretary for the RAF Servicing Commando & Tactical Supply Wing Association and Champion within Koi Sports CIC international ‘Power of 5’.
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Paul Dorkings
Working in the Active Leisure Sector since 2002, Paul Dorkings has filled various roles from Sales Consultant to Managing Director, with a track record of success, guiding 2 companies through successful acquisitions totalling over £33 million.
With a passion for the active leisure sector and the vocational education markets Paul also works as a Non-Executive Director and Senior Exec Member for companies both in the UK and the US.
As the Co-founder of ‘Your Guardian’, Paul has supported a number of startups, SME’s and larger organisations with their overall business practise, however predominantly focusing on frontline sales and marketing strategy.
