Why do fit pros need to know about branding? Claire Burlison explains the secret to branding your fitness business and what it can do for you and your business
Claire, founder and brand Director of Clubbercise shares her experience on branding a fitness business in conversation with FitPro’s Teresa Wheatley. Claire shares her top tips, strategies and short cuts to creating a successful brand:
✔️ Why do fit pros have to know about branding and what can it do for you and your business?
✔️ Do you have to work for a brand, or can you be the brand?
✔️ Why do people struggle with branding and are there any short cuts?
✔️ What parts of branding stay static and what evolves – for example someone changing their logo all the time would be confusing – but other parts of branding might be more moveable?
✔️ Top tips
✔️ Can you just wing it, or do you need a strategy?
✔️ Resources and inspiration.
Watch the webcast now
Discover more about Claire’s expertise in encouraging the almost active to take the first step into your fitness business.
Claire Burlison
Claire Burlison – Founder and Brand Director, Clubbercise
Successful fitness entrepreneur with a unique background… Claire did very little exercise herself until she turned 30 and discovered dance fitness. She started her career as a graphic designer then moved into marketing management and brand consultancy before launching Clubbercise in 2013. Today roughly 100,000 people worldwide are taking Clubbercise classes every week.
