Sales, growth and longevity in an ever-changing fitness market with Amanda Bracks
In this episode John Polley (JP) talks to global speaker, author and consultant, Amanda Bracks, all about the different layers of sales. As always with JP, there are candid personal reflections and interesting rabbit holes explored. They cover the nature of sales and selling, how it’s evolved over time, the essence of good selling, marketing and branding, why some of us are uncomfortable with the whole topic of sales, what we need to know in the technological era about ‘putting ourselves out there’, as well as what we need to remember has never changed in the nature of connecting over a common goal.
Also, how do you adapt with the times, from someone who has been doing so for 30 years. There are gems in this exchange for both the seasoned marketer and the novice, when thinking about sales and growth in fitness business marketing. Enjoy!
Amanda Bracks
Amanda is an international speaker, trainer and business consultant training thousands around the world in UK, USA, India, China, NZ and Asia on business, fitness sales and lead generation and has authored 2 sales and marketing books. She has 30 years of industry experience as national marketing manager, national sales specialist, owning a wellness studio, managing leisure centres and big box health clubs. She has personally sold over 22,000 memberships and 1,000 PT packages.
Amanda has received many accolades including NSW fitness manager of the year, Australian Club of the Year, Australian Fitness Boutique Studio of the Year and inducted into the prestigious Australian Fitness Industry Roll of Honour. She owns an online sales and fitness business training platform Fitness Management Training.
Watch more in John Polley’s series of webinars with leaders and influencers in the global fitness industry.
